Challenge:
Update the existing website to clearly showcase the company’s product offerings and facilitate the sales process for prospective customers. The site also needed be fully responsive, with clean and modern visual design.
Timeline:
3 months
Architecture + Prototyping:
Restructured and streamlined the site's Information Architecture; produced paper sketches, annotated wireframes, and a clickable prototype
Visuals:
Gave feedback on visual design comps, modular UI elements, and interactive animations
Development:
Utilized Atomic Design principles during wireframing and design to provide developers with a completely modular library of styles and components
Results:
The Carbon Black site went public less than a year after the redesign with an oversubscribed IPO that was due, in part, to the site’s improved ability to drive prospects further along through the sales process