https://www.jennalykes.com/design daily 1.0 2018-10-30 https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bd76f56eef1a14a948b8e2f/1540845398148/ Design - Loyalty Program Innovation Sprints Challenge: Ideate around new direct-to-consumer opportunities that build and engage the Treasury Wine Estates community. The concepts needed to drive a deeper connection to the brands and optimize lifetime value through loyalty. Timeline: 3 weeks https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bd76faceef1a14a948b9618/1540845365014/ Design - Cybersecurity Site Full Redesign Challenge: Update the existing website to clearly showcase the company’s product offerings and facilitate the sales process for prospective customers. The site also needed be fully responsive, with clean and modern visual design. Timeline: 3 months https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bd7708deef1a14a948ba40c/1540845709152/ Design - Online Marketplace UX/UI Refresh Challenge: Assess the current buyer experiences on rvtrader.com and equipmenttrader.com, then document and prioritize a backlog of updates. We completed wireframes and designs for the highest priority recommendations in one short sprint’s worth of time. Timeline: 10 weeks total, with the bulk of the UX portion being completed in 3 weeks https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bd8ca9d03ce64d244a0fb73/1540934301449/ Design - MyChart Integrated Healthcare App The challenge: Create a unique, patient-facing application for a large healthcare network that provides users with a seamless way to manage and track their healthcare journeys. The app needed to distinguish the healthcare network from local competition and integrate multiple third parties and data sources. Timeline: 1 year https://www.jennalykes.com/writing daily 0.75 2018-11-26 https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bc9f41d0d9297da87dda8f8/1539961885276/ Writing - “Celeste” Is a Very Difficult Video Game for People Who Know What It’s Like to Have Something to Prove “Celeste is a game about a girl named Madeline. She has come to the notoriously perilous Celeste Mountain with a single-minded focus: she will reach Celeste’s summit no matter what. It becomes clear pretty quickly that Madeline is at a crossroads in her life, though we never find out exactly what events led her here. What we do know is that she feels like she has something to prove — to strangers, to her mother, but mostly to herself.” Read more on Autostraddle. https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bca02fc0d9297da87de739f/1539965692775/ Writing - “Steven Universe: Save the Light” Is a Warm Blanket in a Cold World “Just like on the show, friendship and teamwork are main themes of Steven Universe: Save the Light, and I loved every second of it. You build up relationship points by having party members compliment, protect, or help one another. When you fill the relationship meter up, it opens up special attacks and skills that the characters can perform together. If you fill up the relationship meter between two gems (or Steven and Connie), you can form a fusion with awesome new attack possibilities.” Read more on Autostraddle. https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bca0429eef1a1a7f4993e04/1539965993800/ Writing - “What Remains of Edith Finch” is Trying to Break Your Heart “The most important thing I should tell you is that What Remains of Edith Finch is a game, yes, but it is first and foremost a story. Specifically, it’s a story about stories—about their power, about their weight, about the effect they have on those who wield them and those who hear them. It’s an experience that reminded me just because something isn’t true, that doesn’t mean it’s not real.” Read more on Autostraddle. https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bca0517e79c70209bb4c5f9/1539966231663/ Writing - “Life Is Strange: Before The Storm” Episode 2 Will Pummel Your Gay Heart in the Tenderest Way “Knowing what we know about how things turn out for these characters, I wondered what kind of story would be left to tell? The answer, as it turns out, is actually kind of my story – and maybe it’s your story, too. Episode two, Brave New World, is a beautiful fever dream; it’s a gift to queer gamers, an eerily accurate depiction of what it’s like to be a teenage girl just starting to figure out that, hey, maybe you like girls.” Read more on Autostraddle. https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bfc61b6575d1f7b89a593b5/1543266742698/ Writing - Teenage Girls Create Murder, Mayhem And Queer Love Stories With Girls Make Games “Also, y’all, this is one of the most diverse games I’ve played in… maybe ever? There are characters with different racial backgrounds, characters with disabilities, characters with a variety of body types and sexual orientations. It doesn’t seem forced or unnecessary; it feels totally natural, like a reflection of the world around us. (Major video game studios: please take note.) Plus, there’s a queer love story and its just adorable as heck.” Read more on Autostraddle. https://www.jennalykes.com/about daily 0.75 2018-10-30 https://static1.squarespace.com/static/5bc902e9d745626a95afe471/t/5bd73708b208fc08df49bba5/1540831001404/flap.jpg About